Vision Pro Mixed-Reality Goggles Coming in 2024
Apple unveiled its $3,499 Vision Pro augmented-reality goggles at its much-anticipated Worldwide Developers Conference, its first major product release in a decade. CEO Tim Cook called the product, which won’t be available until early 2024, a new “spatial computing” platform.
- Apple described it as a new way to interact with digital content in a physical space using hands, eyes, and voice to interact with apps. Users can control the device with their hands and experience movies, TV shows, and games in an immersive way, The Wall Street Journal reported.
- Apple shares hit an intraday high of $184.95 and neared a $3 trillion market capitalization before closing down 0.8%. The device includes Apple’s M2 processor, a new R1 chip to handle video and audio, and an EyeSight feature to sense people nearby.
- Unity Software shares surged 17.2% after Apple announced Unity’s development platform would get access to Vision Pro hardware features. Walt Disney shares rose 0.3%, after Disney CEO Bob Iger touted ways Vision Pro could make video for sports, animation, and other content more immersive.
- Apple also unveiled a 15-inch MacBook Air. It will come in four colors, include a 1080p webcam, and weigh around three pounds. The laptop can be ordered today, starting at $1,299, and will be available next week.
What’s Next: Apple TV users will soon be able to use the camera and microphone in their iPhone or iPad to join a FaceTime videoconference call using an Apple TV device, and will be able to see the people they are talking with on their televisions.
—Eric J. Savitz, Tae Kim, and Janet H. Cho from Barrons
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